By: Madelynn Lockwood, Features Editor
After the Kansas City Chiefs knocked the Buffalo Bills out of the playoffs for the fourth time in five years, many fans claimed that they were not going to watch the Super Bowl. I was all for it, but with the time-honored tradition of funny and heartwarming commercials being there, I had to indulge and highlight some of the standouts.
If you know me then you know I am an emotional person and these commercials knew how to pull on my heartstrings this year. To start, Google showcased their new Pixel phone and advanced AI technology. This commercial featured a dad preparing for an interview using the very traditional, boring, uncomfortable interview questions, but he begins answering them from what he learned as a dad rather than from any other job. It is adorable. It is filled with many, many sweet moments of fatherhood as his baby girl grows up and leaves for college.
Nike, too, spent a great deal of money to grab our attention and feels. They took more of an inspirational approach to pushing women to defy expectations and achieve more. Nike dropped jaws with the amount of cameos with nine star-studded female athletes including Sha’Carri Richardson, Jordan Chiles, Caitlin Clark, A’ja Wilson and many other top athletes.
As always, other companies decided to take to comedy rather than drama. Hellman’s topped my chart as a massive Rom-Com lover. Hellman’s brought Billy Crystal and Meg Ryan in to recreate that “When Harry Met Sally” scene in a diner. Sydney Sweeney then closes it out with a quick “I’ll have what she’s having.”
Novartis, a pharmaceutical company, went for the attention-grabber after showing a series of breasts. The goal was to bring attention to taking care of the thing that seems to be on everyone’s minds anyway with proper cancer screenings. It, too, had celebrity cameos from Wanda Sykes and Hailee Steinfeld – actress, singer and fiancée of NFL MVP Josh Allen. Some thought it was too provocative, but I thought it was an inventive way to bring attention to the issue.
But, my favorite category of Super Bowl commercials are ones that blend in with the atmosphere of the game itself. Stitch, of the “Lilo & Stitch” movie, rushed the Caesars Superdome field and played on the long-standing football tradition of having large men attempt to capture a quick animal in front of a whole stadium. And if anyone knows Stitch, you know it ended in hijinks!
Overall, this year’s lineup was above average, and if I’m being honest and not listening to the haters who drone on about how everything sucks, I really liked them this year!
コメント